The project involved leading and coordinating the marketing team on a volunteer basis for Cville Sabroso Festival, a celebration of Hispanic culture in Charlottesville. The campaign began with a brand redesign and a fresh visual identity reflecting the festival’s vibrant, welcoming spirit.
Social media strategy and management included the launch of a new channel, reels, carousels, and coverage before, during, and after the event. The campaign also included paid advertising on Meta, promotional content for radio, television, and newspapers, media appearances and interviews, and printed materials for community distribution, giving the festival a consistent presence online and throughout the community.
